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Among the allure of print finishes, the velvety film is at the top in regards to splendid films as it improves the print visually while also bringing a satisfying feeling to the touch. As a result, this enhances the experience when using the product. In this article, we will explain what velvety film is, its pros and cons, as well as why is it becoming popular with designers and businesses.
Defining Velvety Film
A velvety film is usually a soft or a mat finishing laminate which is an addition made to the fabric that allows it to carry a soft touch similar to the velvet material. But such films not only make the products eye pleasing but also render protective elements for the surfaces. It helps in preventing scratches or smudges while also providing some UV protection which helps in protecting the colors used or the fine details that may have been embedded in the printed item. Due to the soft texture, velvety films are also popular among business cards, marketing material or other premium packaging.
Uses of Velvety Film
Velvety film has the notable quality of suppressing glare which makes printed materials a lot easier to read under different lighting conditions. This feature is especially useful for brochures and catalogs that get exposed to different areas or surrounds. In addition, the velvety film these days also comes in experiencing a soft touch making the interaction more appealing to the targeted audience. On top of that, velvety film comes in various thicknesses allowing the companies to get the required complexity they want to get the desired output.
There are a lot of applications of velvety films and due to that very reason, the range is quite large. For example, there are a wide range of cosmetics, food products, luxury items, and etc that come in high end packaging which is quite appealing to the customers. In terms of marketing, velvety films are utilized in brochures, flyers and business cards to highlight the brand’s class. It is also up and coming in the publishing sector for innovative book covers and art prints as the right feeling can elevate the value of the product substantially.
Selecting Velvety Film for Your Work
When working on a project that requires the use of a Film, it is pertinent to consider a Film Manufacturer that can provide the Film of the required scratch and wear resistance and allows the application method that is needed. It is also possible to see how the Film turns out in terms of touch and look if different vendors are supplied with it to ensure wider reach. Trusted printing companies that can efficiently render high-quality film image finishes can effectively ensure that your concept is made a reality.
Future of the Industry and General Insights
With the growing focus on more refined and velvety experiences, targeting the end consumer will result in a drastic increase in the usage of velvety films. New additions to the application of printing technology are fostering a whole new range of finishes for a whole new set of purposes which enable more options for creativity. In a highly crowded market where consumers are increasingly discerning about the quality of a product, adapting to such trends alongside integration of velvety film into the branding can lead to great results with sales.